Redefined Timothy's brand and delivered a scalable e-commerce framework for growth and global expansion.
)
Rebranding TRUEfoods the leaders in premium stock to showcase culinary excellence.
We helped e-commerce giant GTL migrate its platform and deliver a mobile-first redesign built on clarity in commerce.
)
Refreshed DES London’s brand and built a scalable e-commerce website to better highlight their sustainable offerings.
)
Developed a Shopify solution capable of handling large product quantities, seamlessly integrated with their ERP for real-time data sync.
Shopify Plus gives ambitious brands the flexibility to move faster, scale smarter and create seamless customer experiences without the complexity of traditional enterprise platforms. Together, Shopify Plus and Brand42 provide the foundation for sustainable growth.
We help brands move faster, bringing new products, campaigns and customer experiences to market without the delays and limitations of legacy platforms.
We design and build Shopify Plus platforms that are ready to grow with your business, supporting increased demand, new markets and evolving customer expectations.
We integrate Shopify Plus with the systems that power your business, creating a connected commerce experience across operations, fulfilment, marketing and customer service.
We help brands create seamless experiences across retail, direct-to-consumer and B2B channels, ensuring customers enjoy a consistent experience wherever they choose to engage.
We reduce operational friction by creating commerce platforms that are easier to manage, maintain and evolve, allowing teams to focus on growth rather than administration.
Through Shopify's connected ecosystem and our ongoing support, we help brands adapt, optimise and identify new opportunities as their business grows.
This is our official description, unofficially we’re a bunch of multi-talented, multi-taskers. Fiercely independent, we’ve been working with our clients since 2004 to find the right question, to deliver the right solution.
We dive deep with our clients.
We challenge ideas with our team.
We think bigger with our strategy.
We create experiences that connect.
We build commerce platforms that perform.
The 42 in our name comes from The Hitchhiker’s Guide to the Galaxy. As the story goes, the number 42 is the ‘Answer to the Ultimate Question of Life, the Universe and Everything’. We’re not saying we have all the answers, we’re saying the answer seems meaningless if no one knew what the question was. Lightbulb moment - to get the right solution, you need to ask the right question.
Creative Director
Project Director
Creative Services
Junior Project Manager
Designer
Designer
Designer
Full-Stack Developer
Full-Stack Developer
Front-End Developer
Full-Stack Developer
Accountant
Accountant
Chief Officer of Morale (COM)
VisitBritain
Delivering VisitBritain's social media and digital transformation strategy, over 4 years.
MailOnline
Establishing a digital-first brand strategy and UX/UI development for the MailOnline, taking them to No1.
BBC Worldwide
Launching an all new digital proposition for TopGear in 14 markets.
CNN
Becoming brand guardians for CNN International over the course of 15 years.
FAIRR
Bayer
Driving innovation and culture shift for one of the world’s leading pharmaceutical company.
Rakuten
Building Rakuten's brand understanding, conversion and loyalty in European markets.
Bloodwise
Smirnoff
Creating a unique brand experience for the world's biggest vodka brand.
Euronews
Steering Euronews' design and website development, the home of 'All Views'.
University of Law
Developing brand communications and digital platforms for the oldest private university in the UK.
Johnnie Walker
Positioning Johnnie Walker as the world's most pioneering whisky brand.
TrueFoods
Turner
Creating a tourism website, bringing Azerbaijan to the rest of the world.
CPT Capital
Alfa
