DES London

Serviced. Refurbished. Delivered: A Bold Transformation

DES London specialises in refurbishing premium office furniture, transforming pre-owned pieces into like-new condition. By extending the lifecycle of furniture, they promote sustainability while providing customers with access to high-quality, stylish, and durable products at a fraction of the cost of brand-new items. Their commitment to reducing waste and supporting environmental responsibility makes them a standout choice for businesses and individuals seeking affordable and sustainable solutions.

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The challenge

While DES London’s brand and website needed a refresh to better reflect their sustainable offering, the need extended beyond aesthetics. As a second-hand furniture retailer, the company was completely reliant on eBay for sales, limiting their control over customer interactions and impeding growth. Their existing website attracted minimal traffic and lacked the functionality required to drive direct sales, further constraining their independence and business potential.

The solution

We revitalised DES London’s brand by addressing both their identity and operational challenges. A modern and distinctive aesthetic was introduced, highlighting the craftsmanship behind their refurbished furniture and emphasising their sustainability values. For the development, we chose Shopify, leveraging its powerful e-commerce features to enhance the customer experience. With a seamless checkout process, secure payment options, and built-in inventory management, the new site makes purchasing effortless. Plus, Shopify’s intuitive dashboard allows DES London to easily update products, track sales, and manage operations.

Photography guidelines

In addition to delivering comprehensive brand guideline support, we assisted DES London in developing a consistent and professional approach to product and lifestyle photography. By establishing their own streamlined process, the company can now independently produce high-quality visuals that align seamlessly with their refreshed brand identity, enhancing the professionalism and cohesiveness of their presence across all touch points.

Bringing the brand to life

We brought the new DES London brand to life by rolling out the refreshed identity across multiple touchpoints - including clean stationery, elevated packaging, branded vans, and out-of-home assets. Every detail was designed to feel consistent and considered, reflecting DES London’s focus on quality and sustainability at every stage - from first impressions to final delivery.

The outcome

The project resulted in a bold transformation for DES London, positioning them as a modern, self-sufficient business. The refreshed brand identity elevated their market presence, resonating with their target audience and reinforcing their expertise. The new Shopify-integrated website provided a user-friendly experience, driving web traffic and enabling direct sales. Freed from their reliance on eBay, DES London is now equipped to scale their operations, attract a broader customer base, and confidently navigate future growth.

"Working with Brand42 has been the best decision for our company! From day one, their team took a bespoke approach, thoroughly understanding our sustainability mission and transforming our online presence. They refreshed our logo to align with the new website, creating a vibrant design that revitalised our environmental message. Brand42 also conducted expert photoshoots, helping us showcase our refurbishment process effectively. Since launch, the website has been a revelation, generating sales quickly and receiving fantastic customer feedback. Managing and updating the site is seamless, giving us more time to focus on our business. We are incredibly grateful to Brand42 for elevating our brand and taking our business to the next level."

Louie & Zac | Directors of DES Ltd.