Alfa Website

Integrating ESG Strategies into a revised digital future

In 2016, we completed the total rebrand of Alfa, formerly CHP Consulting. During this process, we sought to bring clarity to the asset finance industry. We achieved this by successfully redefining their brand identity as well as producing an entirely redesigned website. Six years on and it's 2022. Alfa has once again challenged us. This time to freshen up their brand's digital presence to better reflect their recent organisational diversity. Their goal was simple; include within their brand identity a strong representation of the ESG principles that are baked into the core of their corporate strategy.

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Forming unity through a harmonised brand identity.

We sought to unify the refreshed brand identity with the user's experience. Expanding this beyond the previous three areas of Company, Product, and Careers by incorporating the recently released Investor's microsite. We introduced a renewed lead typeface. Alongside this, a redefined colour palette. Together these elements harmonised the existing brand assets with the updated brand identity.

Showcasing ESG strategies at their core.

Alfa's core corporate strategy encourages a positive and sustainable impact on the environment, society, and governance. Our ambition was to position Alfa’s priority for ESG principles across all areas of their website. We executed this by; including a dedicated "Sustainability at Alfa" subsection within their About Us page, actively promoting within the about page navigation the UN's sustainable development goals that align with Alfa, and promoting the available advice, communities, and initiatives for Alfa's staff within the career pages.

Empowering great content

Alfa has an abundance of engaging content. To complement this, we built a content hub for news, and we also designed a more intuitive catalogue that showcased the breadth of available articles and insights. At the same time, we leveraged news banners and notification functionality to ensure the latest reports are easily accessible at all times.

“In delivering Alfa's latest website design, Brand42 have given us a newly unified look and feel, enhancing the proposition, offering improved depth of content and putting accessibility at the forefront. Importantly, they nailed the brief to the letter. They've got bags of brains and talent, a commitment to understanding our business, and a huge work ethic, and this makes working together an absolute pleasure. They always come up with the solution.”

Brennan Till | Head of Marketing and Communications | Alfa

Integrating ESG Strategies into a revised digital future

Forming unity through a harmonised brand identity.

Showcasing ESG strategies at their core.

Empowering great content

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