FAIRR

Empowering a global investor network

FAIRR (Farm Animal Investment Risk & Return) empower the world’s largest investors to make informed decisions around ESG issues surrounding the global food industry. Our aim was to make it simpler and easier for investor members to reach their valuable research whilst bringing their data to life in a way that aligns to their portfolio.
Link to website
$90T
from $5.6T Member AUM
110%
increase in session time
19.11%
decrease in bounce rate
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Defining a thematic system

FAIRR’s work spanned across lots of key topics, but there was no way to look at everything related to one area. To better aligned to pre-existing ethical funds and reporting frameworks, we created themed areas denoted by colours and patterns to help easily indicate a theme wherever you are in the site.
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Bringing data to life

The new website moves away from only seeing data within static PDFs and instead gives investors full control of data. They now have the ability to quickly surface information and insights that are relevant to their portfolio. Not only can they download raw data but have a snapshot through impactful visualisations. We have also increased the ability to download the reports and data from anywhere in the site - with added filterable functionality.
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Integrating with Salesforce

In order to make all communications and interactions with members succinct, we worked with FAIRR’s existing CRM, Salesforce. This allowed FAIRR to have full control over and one source of truth for all member information.
Integrating with Salesforce
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