MailOnline

Hoisting the sidebar of shame to No1

We were asked to design and develop two websites, for The Daily Mail and The Mail On Sunday. We asked ourselves, what’s the right way for the Mail to go digital? We combined both print brands in to one digital-first brand – with one website, one team and one editorial policy.

Link to website

Grand Prix

DBA Awards

↑1.3B

monthly page views

↑314M

from 17M monthly visits

No1

newspaper website in the world

Previous Daily Mail and The Mail on Sunday logos to new MailOnline Logo

Before

After

Changing a dying audience

To reach a younger audience, our strategy was to adopt a magazine style format taking advantage of predicted increases in broadband speed.

New magazine style article

Infamous sidebar of shame

80% of the Daily Mail’s visits were not to the homepage so we wanted every page to work as hard as the homepage. We introduced the ‘side-bar’ of shame to increase stickiness and ultimately page views.

Success in numbers

↑1.3B

monthly page views

↑314M

from 17M monthly visits

49mins

average time on site per month

No1

newspaper website in the world

“I have worked with Brand42 for a number of years on various web projects and have always been impressed with their creative flair combined with knowledge of what works in practice. They are delivery focussed but are prepared to push the boundaries of what can be done to create something exceptional.”

Karen Kemble-Diaz | Associated Newspapers, AND

More than a website

Creating lasting impact

The Mail Online grew from no.3 in the UK, to no.1 in the world. We also scooped the prestigious Grand Prix award, at the Design Effectiveness Awards. These evidence-based awards recognise and celebrate the compelling influence of design on business success.