Get The Label

Big brands at affordable prices

E-commerce fashion giant, Get The Label, wanted to migrate their back-end system to a new platform, whilst at the same time, build upon their existing site to improve some of the core site pages and UX issues. We helped them consolidate the issues with their site, and redesigned the platform around the idea of ‘Clarity in Commerce’. This mobile first design centred around maximising the efficiency of conversion paths and user journeys for customers, whilst stripping out any unnecessary on page elements that added confusion for the user.

Link to website

Clarity in commerce

We identified key personas, creating clear pathways to conversion, where users could quickly find products they’re looking for, and easily flow through to the checkout page to make a payment. We rebuilt their search experience to allow for easy product searching, with predictive/reactive search results based on user input.

Browsing to basket in 3 clicks

To increase conversion rates, and reduce bounce rates, we reduced unnecessary clicks and on-page CTA’s, offering quick and proficient purchase paths for customers.

Shopping, without the distractions

In order to focus the user throughout the buying journey, we made content legible and easy digestible, and avoided overloading the user with all information, all at once. We designed and built the Category and Product Page templates to focus the users attention on the products themselves, (and core information) and the primary CTA to complete conversion (payment).

Multiple payment integrations

Integration of 3rd party express payment platforms, such as Klarna, allowed for even quicker check-out.

Brand42 are a great group of people, down to earth, approachable and flexible. They work logically and guide you through the process in bite sized, manageable chunks. Their communication and documentation is first class.”

— Darran Kilburn, Head of eCommerce

Success in numbers

↑20%

Increase in conversion rates since re-launch

↑21%

Increase in pages per session

↑9%

Increase in page views

↓12%

Reduction in bounce rate