Chosen case studies
A transformative digital experience for Euronews, reshaping the global hub of “All Views”.
Rebranding CNN International on a global scale, across digital, print, and broadcast channels.
Transforming MailOnline from 17m to 257m unique browsers monthly via digital strategy and redesign.
Driving revenue growth for TopGear, the biggest motoring platform globally.
Launching CGTN’s brand across Europe with a microsite showcasing digital long reads.
Empowering Africanews’ readers with adaptive viewing options online.
We are a brand and digital design agency.
It’s all about starting in the right place.
What’s with our name?
The Faces
We are a brand and digital design agency.
This is our official description, unofficially we’re a bunch of multi-talented, multi-taskers. Fiercely independent, we’ve been working with our clients since 2004 to find the right question, to deliver the right solution.
It’s all about starting in the right place.
We dive deep with our clients.
We clash heads with our team.
We think big with our ideas.
We connect with audiences.
We transform our clients’ businesses.
What’s with our name?
The 42 in our name comes from The Hitchhiker’s Guide to the Galaxy. As the story goes, the number 42 is the ‘Answer to the Ultimate Question of Life, the Universe and Everything’. We’re not saying we have all the answers, we’re saying the answer seems meaningless if no one knew what the question was. Lightbulb moment - to get the right solution, you need to ask the right question.
The Faces
The Faces
Adge Gittins
Creative Director
Jamie Harrison
Project Director
Phil Hare
Creative Services
Lily Rundle
Junior Project Manager
Ollie Willis
Designer
Harry Fox
Designer
Chloe Adams
Designer
Tom Pitcher
Full-Stack Developer
Jev Smolnikov
Full-Stack Developer
Tadas Majeris
Front-End Developer
Miguel Duarte
Full-Stack Developer
Gary Baxter
Accountant
Jackson Baxter
Accountant
Millie
Chief Officer of Morale (COM)
How we make a difference
Small by design, big in character.
Explore more client projects
VisitBritain
Delivering VisitBritain's social media and digital transformation strategy, over 4 years.
MailOnline
Establishing a digital-first brand strategy and UX/UI development for the MailOnline, taking them to No1.
BBC Worldwide
Launching an all new digital proposition for TopGear in 14 markets.
CNN
Becoming brand guardians for CNN International over the course of 15 years.
FAIRR
Bayer
Driving innovation and culture shift for one of the world’s leading pharmaceutical company.
Rakuten
Building Rakuten's brand understanding, conversion and loyalty in European markets.
Bloodwise
Smirnoff
Creating a unique brand experience for the world's biggest vodka brand.
Euronews
Steering Euronews' design and website development, the home of 'All Views'.
University of Law
Developing brand communications and digital platforms for the oldest private university in the UK.
Johnnie Walker
Positioning Johnnie Walker as the world's most pioneering whisky brand.
TrueFoods
Turner
Creating a tourism website, bringing Azerbaijan to the rest of the world.
CPT Capital
Alfa