US SIF

Evolving US SIF’s digital presence to advance sustainable investing

US SIF: The Sustainable Investment Forum is a leading voice in advancing sustainable investing across the United States. With a growing audience of institutional investors, policymakers and advocacy groups, the organisation needed a digital presence that matched its authority, clear, confident and built to lead.

Link to website

A refreshed brand identity, built for absolute consistency

We evolved the US SIF visual identity into a cohesive, high-performing brand system designed to work seamlessly across every touchpoint. Building on the strength of the existing brand, we introduced greater clarity, structure and flexibility to ensure it could scale with the organisation’s growing reach. This wasn’t just a visual refresh, it was about creating a robust foundation and getting brand consistency exactly right.

Clear guidelines for real-world application

From colour and typography to layout and graphic elements, every detail was carefully defined. Practical brand guidelines provide clear direction for day-to-day application, helping US SIF present a consistent, confident identity across reports, conferences, digital platforms and social content.

A new digital experience, built for usability

We redesigned the US SIF website with a focus on clarity, accessibility and ease of use. Working closely with the client, we developed a clean, modular structure that simplifies navigation across complex content, from policy updates to investor resources.

The result is a digital experience that feels intuitive and authoritative, helping users find what they need quickly while reinforcing US SIF’s leadership in sustainable investing.

Scalable CMS with flexible design patterns

To help the internal team manage a growing range of content, we created reusable, easy-to-update design components within Contentful CMS. These patterns bring consistency and visual clarity while giving the team the flexibility to confidently manage everything from reports and blog posts to campaign pages and resources.

Report design for clarity and impact

In addition to the website, Brand42 designed and produced key reports for US SIF, including the Sustainable Investing Trends report. From layout and typography to infographics and charts, every element was crafted to present complex data in a clear, engaging and accessible way. The design approach ensures each report remains visually consistent with the wider brand while making insights easy for investors, policymakers and stakeholders to navigate and understand.

Empowering the team

To support the rollout of the new identity, Brand42 created a suite of brand templates that allow the US SIF team to produce their own content while staying aligned with the brand. Designed for presentations, reports and communications, the templates embed brand rules into easy-to-use formats, helping the team create consistent, professional materials quickly and confidently.

A long-term partnership for continuous improvement

Our work with US SIF continues beyond launch through an ongoing partnership shaped by trust, collaboration and shared ambition.

We support the team across site performance, user experience and evolving content needs, identifying thoughtful ways to strengthen the platform over time. By working closely together, we help ensure the website continues to elevate US SIF’s work while responding to changing user expectations, accessibility standards and organisational priorities.