US SIF

Transforming US SIF into a modern, accessible hub for sustainable investing

US SIF: The Sustainable Investment Forum is a leading voice in advancing sustainable investing across the United States. With a growing audience of institutional investors, policymakers and advocacy groups, the organisation needed a digital presence that matched its authority, clear, confident and built to lead.

Link to website

A refreshed brand identity, built for absolute consistency

We evolved the US SIF visual identity into a cohesive, high-performing brand system designed to work seamlessly across every touchpoint. Building on the strength of the existing brand, we introduced greater clarity, structure and flexibility to ensure it could scale with the organisation’s growing reach. This wasn’t just a visual refresh, it was about creating a robust foundation and getting brand consistency exactly right.

Clear guidelines for real-world application

From colour and typography to layout and graphic elements, every detail was defined with precision. We developed comprehensive brand guidelines that go beyond principles, providing clear, practical direction on how the identity should be applied day to day. The result is a brand that shows up consistently and confidently across reports, conferences, digital platforms and social content.

A new digital experience, built for usability

We redesigned the US SIF website with a focus on clarity, accessibility and ease of use. Working closely with the client, we developed a clean, modular structure that simplifies navigation across complex content, from policy updates to investor resources.

The result is a digital experience that feels intuitive and authoritative, helping users find what they need quickly while reinforcing US SIF’s leadership in sustainable investing.

Scalable CMS with flexible design patterns

To support the internal team in managing a growing range of content, we built out a set of reusable, easy-to-update design components within a user-friendly CMS. These design patterns offer consistency and visual clarity, while giving the team the flexibility to add and update content with confidence, from reports and blog posts to campaign pages and resources.

Report design for clarity and impact

In addition to the website, Brand42 designed and produced key reports for US SIF, including the Sustainable Investing Trends report. From layout and typography to infographics and charts, every element was crafted to present complex data in a clear, engaging and accessible way. The design approach ensures each report remains visually consistent with the wider brand while making insights easy for investors, policymakers and stakeholders to navigate and understand.

Empowering the team

To support the rollout of the new identity, Brand42 created a suite of brand templates that allow the US SIF team to produce their own content while staying aligned with the brand. Designed for presentations, reports and communications, the templates embed brand rules into easy-to-use formats, helping the team create consistent, professional materials quickly and confidently.

A long-term partnership for continuous improvement

Our work with US SIF didn’t stop at launch, it’s an ongoing partnership built on trust and shared ambition. USSIF relies on us to get things right the first time, and to keep raising the bar.

We provide continuous support across site performance, UX optimisation and evolving content needs, proactively identifying opportunities to improve and refine. Through close collaboration, we ensure the platform keeps pace with user expectations, accessibility standards and organisational goals, positioning US SIF for long-term success.