Learn your way campaign

After the success of the website, we were asked to create a campaign for ULaw's online courses, helping them stand out in a newly-saturated online learning market. Our idea was to take an unorthodox approach to a typical law campaign - bringing a smile to students and prospects during the pandemic. We promoted the flexibility of studying online through the lead message - ‘Learn your way’. We supported this through high-impact visuals including fun imagery and headlines full of personality; such as Lecture on a lilo? Tutorial on a tractor? Bachelor’s degree on a bus?