Smirnoff

Experiencing every sense of the world’s best-selling Vodka brand

Smirnoff wanted a way to promote their world’s best-selling premium spirit. Our idea was to create a series of buzzing events that would help build a long-term relationship between the brand and consumer. This captivated the Smirnoff's audience, not only through taste but through all senses.

All corners of the world

The “Smirnoff Experience” events travelled across the globe to reach to its world-wide audience. The events visited a club in Miami, a venue in Moscow, a warehouse in Shanghai, a historic theatre in Paris and an old banking hall in New York. The idea of using all 'senses' meant the experiences didn't have to speak in one language, making it adaptable for everyone, everywhere.

Experience every sense

Our unique ‘tapas of cocktails’ were ordered through scent and offered in a 'Smirnoff Tasting Cone'. All while Faithless performed with a Russian orchestra, Mark Ronson went head to head with Duran Duran and hip-hop legends came together; Grandmaster Flash, Nas, NERD, Spank Rock and Dizzee Rascal.

Experiencing every sense of the world’s best-selling Vodka brand

All corners of the world

Experience every sense

What can we tempt you with?

Selected projects