Arden University

The university that comes to you

We worked with Arden University to re-purpose their website to become both digitally and globally accessible. We developed a data driven user experience that acknowledges Arden’s maturer student market and continually evolves to cater to ever-changing student lifestyles, learning methods and career ambitions.

Link to website

Empowering a digital learning initiative

It was essential for the new design to support Arden’s ambition to embody a sense of “digital learning”. We achieved this by re-focusing content into fluid, digestible segments. We built upon clear signposting and ever-present "User Stories" touch points to help showcase actual learning experiences and provide tailored support or relatable information.

Your perfect course, now easier to find.

By adding an intuitive, predictive search platform to the Arden web experience, users can now search the full breadth of courses, qualifications, learning methods and other resources with ease and clarity.

Breathing life into student stories.

With Arden’s versatile range of courses, study methods, study centres and student profiles, it felt natural to showcase the variety of student experiences across the new online experience through quotes and video content.

Increasing student conversions

Alongside providing a re-vitalised digital aesthetic, a key goal for the business was to increase the conversion rate of students visiting the site. We sought to iteratively enhance designs using data driven insight, ensuring the site delivers against key growth metrics.