The Brief

After successfully redesigning Metro.co.uk in 2009, we were signed up again by the UK's third largest national newspaper, this time to design its online World Cup fantasy football game and gaming platform.

Our Solution

Redeveloping Metro's fantasy football with the intention of turning it into a social gaming platform, the new offering focuses on improving user journeys, clearer signposting and strong imagery. It also complements the main website and gives more weight to player communities and engagement.

Over 240,000 people signed up for the Metro World Cup Fantasy Football which was in excess of original targets.

Following the success of this project we were invited to create the Premiership FF and also their online gaming platform UX and look and feel.

“ We worked with Brand 42 for the redesign of Metro.co.uk and they proved an excellent agency, delivering first class designs that helped us deliver a slick and modern website while working very effectively with our various internal teams. We have subsequently used them for our Fantasy Football and Gaming product redesigns and achieved similar high-class results.”

Jamie Walters
Digital Editor, Metro