Turning Broadcasting asked us to build a microsite to prove that Azerbaijan was a country to be reckoned with. We wanted to show off its thriving culture and business opportunities to get users itching to explore.
First off, we wanted to give visitors a visual teaser of the country so we created an A to Z of Azerbaijan, illustrated by stunning photos of everything from traditional temples to futuristic skyscrapers.
We also wanted to give our newfound Azerbaijan-fans the chance to get planning on their trips so we arranged a selection of itineraries in grid layout.
Next off, we decided to put Azerbaijan on the map, quite literally, with a customised version of Google maps outlining all the best landmarks.
You may struggle to spell it, you may even fail to pronounce it, but there is no denying that Azerbaijan is one of the world’s best-kept secrets.
2012 - Gold Lovie Award